We hate advertising.

But isn’t that part of our name, you ask?

Technically, yes. We see it as a business category. And we believe categories are simple and wonderful and provide a welcome breath of clarity amid all the clutter.

But despite providing a fitting response to the question ‘what do you do?’, a category rarely truly tells you what a business does.

For instance:

Teachers don’t teach. They nurture passions that create a thirst for knowledge.

Programmers don’t program. They see the way there and build a path for the rest of us.

Designers don’t design. They put their imaginations on display.

Plumbers don’t plumb. They save the freakin’ day.

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