When trying to find the best way to get your brand out into the world, you don’t want to leave anything on the table, so to speak. This is true of any industry at any time, and particularly true for business-to-business brands. However, unlike their B2C counter parts, the B2B world seems to be lagging in the world of digital marketing. With a more complex sales funnel, higher price points, and complex approval processes, it is no wonder they have fallen behind. But, how far behind are they and what can be done about it? Check out this article to get some of these answers and more.
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