But it was better than ‘Why We Don’t Sleep Much’; which is kinda more accurate, but messes up the search engines. Anyway, we believe Edwin Land nailed it when he said: “Marketing is what you do when your product is no good.”
You have a good product. We just know it. And good products build communities and create loyalty and turn their brands into verbs, not just nouns.
Here’s a little about how we lose a lot of sleep coming up with ways to help you not market your product.