We hate the word ‘services’, too.

But it was better than ‘Why We Don’t Sleep Much’; which is kinda more accurate, but messes up the search engines. Anyway, we believe Edwin Land nailed it when he said: “Marketing is what you do when your product is no good.”
You have a good product. We just know it. And good products build communities and create loyalty and turn their brands into verbs, not just nouns.

Here’s a little about how we lose a lot of sleep coming up with ways to help you not market your product.

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