Influencer marketing is a great way to reach new audiences. Today, bloggers, vloggers and even comedic sketch artists are creating valuable content. These influencers are cost-effective.
While opinion leaders like Kylie Jenner demand $1.2 million per sponsored Instagram post. Beauty guru Huda Kattan has 23.8 million followers and costs $18,000 per sponsored ad. Influencer marketing definitely has its pros and cons. But what effect can these cons have on your brand reputation?