College students are reminded more and more just how important internships are when it comes to making the most of your time as a student. Although there are many reasons why one might choose to forgo an internship, anyone who has the opportunity should take it and make the most of it because it will pay off. It can be hard to see the benefit in working for free, but if this internship will lead you to the career you want, then it’s a step in the right direction.

I was fortunate enough to complete two internships before I began my career search. During my first internship, I worked in an art gallery/non-profit arts organization. I help with social media and other marketing and communications efforts. I learned how to increase impressions organically or with a low budget as well as plan events for thousands of attendees.

My second internship was in an advertising agency. When I started my degree in Strategic Communications, I knew I wanted to work in an advertising agency after graduating so an internship with one was extremely important to me. If you have a good idea of what you want to do after college, an internship is the best way to get your foot in the door.

Here are a few tips on how to make the most of your internship:

Don’t be afraid to jump in

You can only get as much out of your internship as you put in. Ask to take on a be a part of as much as you can. If something interests you, find a way to help. Take your assignments a step further by doing more than what is asked of you. If you were asked to work on a Facebook strategy for a client, explore strategies for Instagram and Twitter as well.

Spend time with employees outside of the office

In the agency world, it is not uncommon to have happy hours or lunch outings among coworkers. Make yourself available to attend. Many people who work in advertising agencies also participate in professional clubs like Ad Club or PRSA. Ask to tag along to those meetings as well.

Stay connected

In today’s world of social media, it is so easy to keep up with people. Add the people you meet through your internship on LinkedIn or even Facebook if you feel it is appropriate. If the people you intern with truly care about you, they will want you to update them on your endeavors after your internship and even help you find a full-time position.

If you are serious about a career in advertising, an internship is a must to gain the experience for an entry-level position. Although my internship was not completed at Jordan, the internship program at Jordan is a great opportunity for students wanting to intern in the OKC market. To learn more about the Jordan Internship Program, contact Jamie Kisling at jkisling@jordanadvertising.com.


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