we Love Parks
Following several state budget cuts, the ownership and operation of seven of Oklahoma’s state parks were transferred to other entities. That resulted in a significantly lower number of visitors and a sharp reduction in revenue almost immediately.
Adding to the challenge was the time of year: we were headed into the off-season. So we decided to turn it into an advantage, promoting discount offers on fall and winter bookings and targeting specific groups with exclusive packages. State parks throughout Oklahoma saw a year over year increase of 700,000 visitors and an increase in lodging from FY13 to FY14.
Print & Digital/Media Buying & Planning/Comprehensive Creative/ Public Relations
We were able to attract visitors to the Oklahoma State Parks by encouraging exploration and adventure – no matter the time of year. Each advertisement uses sharp photography highlighting the different parks and activities available.
Our guides weren’t just informative, showcasing the numerous things to do and places to go within the state – they were also interactive. By using the guides and passports to collect stickers and tokens within each park, we provided a way for individuals, families and friends to be active.