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we Love Parks

Following several state budget cuts, the ownership and operation of seven of Oklahoma’s state parks were transferred to other entities. That resulted in a significantly lower number of visitors and a sharp reduction in revenue almost immediately.

Adding to the challenge was the time of year: we were headed into the off-season. So we decided to turn it into an advantage, promoting discount offers on fall and winter bookings and targeting specific groups with exclusive packages. State parks throughout Oklahoma saw a year over year increase of 700,000 visitors and an increase in lodging from FY13 to FY14.

Print & Digital/Media Buying & Planning/Comprehensive Creative/ Public Relations
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Advertisements

We were able to attract visitors to the Oklahoma State Parks by encouraging exploration and adventure – no matter the time of year. Each advertisement uses sharp photography highlighting the different parks and activities available.

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Guides

Our guides weren’t just informative, showcasing the numerous things to do and places to go within the state – they were also interactive. By using the guides and passports to collect stickers and tokens within each park, we provided a way for individuals, families and friends to be active.

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Table Tents

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(405) 840-3201


PO Box 891318

Oklahoma City, OK 73189


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