we Love Parks

Following several state budget cuts, the ownership and operation of seven of Oklahoma’s state parks were transferred to other entities. That resulted in a significantly lower number of visitors and a sharp reduction in revenue almost immediately.

Adding to the challenge was the time of year: we were headed into the off-season. So we decided to turn it into an advantage, promoting discount offers on fall and winter bookings and targeting specific groups with exclusive packages. State parks throughout Oklahoma saw a year over year increase of 700,000 visitors and an increase in lodging from FY13 to FY14.