We hate advertising.
But isn’t that part of our name, you ask?
Technically, yes. We see it as a business category. And we believe categories are simple and wonderful and provide a welcome breath of clarity amid all the clutter.
But despite providing a fitting response to the question ‘what do you do?’, a category rarely truly tells you what a business does.
Teachers don’t teach. They nurture passions that create a thirst for knowledge.
Programmers don’t program. They see the way there and build a path for the rest of us.
Designers don’t design. They put their imaginations on display.
Plumbers don’t plumb. They save the freakin’ day.