TravelOK.com is the top digital destination to capture the breadth of what the state of Oklahoma has to offer to both locals and travelers alike. Our challenge was to increase the number of online visitors to TravelOK.com through a strategic awareness campaign. In 2013, with video well on its way to becoming the number one driver of all marketing assets, we fully embraced the “Oklahoma” video campaign we had dreamed up. Within months of launching our videos across television, outdoor, and digital, website visitation shot up 486%. The site went on to earn the #1 spot among tourism websites for April 2013.
