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So here’s the scoop: an entrepreneurial student-led start-up comes to you with an idea that involves ice cream made from goat’s milk. What do you do? You get a spoon and you start “research”. But after that, you do whatever it takes to build a brand that reflects the quality, passion and personality of these innovative, motivated students. Sprinkle on the expertise of our team’s in-depth knowledge of the food category, and it didn’t take long to attract significant retail and foodservice distribution throughout the region.

Branding

Creating a brand is a process and we were there to guide, advise and help bring to life the vision Billy Goat Ice Cream had for themselves.

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Packaging

We created packaging that was clean, simple and featured the flavor and direct product itself – the ice cream!

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Website

The Billy Goat Ice Cream website is meant to stimulate your visual appetite with the use of the branding, photography and company information all in one place.

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Photo Shoot

Curating a mouth-watering photo shoot was no easy task when the star of your show can melt. But someone had to do it – and the best part? Clean up was delicious.

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Sales Collateral

Our sales collateral leaned on the brand and the same website imagery to help support sales and customer interaction with Billy Goat Ice Cream.

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