This Emmy award-winning campaign for Oklahoma State University targeted prospective students, current students, parents and alumni, sharing the message that OSU is more than just a university. The campaign appeared during nationally televised football and basketball games, as well as on local media. The accompanying “Are You A Cowboy?” quiz was successfully shared via social media and on OSU owned channels, creating an enthusiastic “how orange are you buzz”.
![](https://jordanadvertising.com/wp-content/uploads/2014/10/OSU-cowboyquiz-2-1024x796.png)
Cowboy Quiz
Our Cowboy Quiz was a fun, simple and interactive way to promote Oklahoma State University to the public.
You’re in a traffic jam and the car
beside you forcefully tries to cut in line. You…
- Hug the person’s bumper in front of you.
- Pause in line to allow them entrance.
- Get out of your car and direct the traffic jam so that it starts moving.
![cowboy-quiz10](https://jordanadvertising.com/wp-content/uploads/2014/10/cowboy-quiz10.jpg)
The only thing orange about you are the Cheetos crumbs on your fingers. Just for kicks, You should do the exact opposite of what you would usually do.
![cowboy-quiz100](https://jordanadvertising.com/wp-content/uploads/2014/10/cowboy-quiz100.jpg)
When you bleed, it’s the brightest orange. It’s blindingly orange. It’s an orange that could burn a retina. Be honest, is this OSU President Burns Hargis?