we Love Tourism
Our challenge was to create awareness of the range of activities and things to do throughout Oklahoma by increasing the number of visitors to TravelOK.com to learn more and to plan a getaway.
Within months of the launch of a strategic television, outdoor and online campaign, TravelOK.com visitation shot up 486% and the site earned the #1 spot among tourism websites for April 2013.
Strategic Planning / Awareness, Perception, Conversion Research / Branding & ReBranding Initiatives / Creative Development – Digital, Promotional, Collateral, Print, Outdoor, Radio, TV / Media Buying – Traditional & Digital
Our guides weren’t just informative, showcasing the numerous things to do and places to go within the state – they were also interactive. By using the guides and passports to collect stickers and tokens within each park, we provided a way for individuals, families and friends to be active.
Our brochures didn’t just give a list of things to do and see – they took you back in time to understand how our state has grown through the years.
Trayliners provided an entertaining quick read to those dining at McDonald’s in Oklahoma and states around the border, helping make pit stops colorfully fun for all ages.
These highway maps brought Oklahoma to life – encouraging travelers to see the big sights, but to also consider the roads less traveled and what might be just around the bend.