We partnered with Oklahoma Agritourism to help expose that state’s booming wine and farm-to-table locations through interactive campaigns featuring wine trails and jelly-making trails. To make participation more interactive, we created maps, passports to be “stamped” at each location, and final awards were given for completing all the trails. For the wine tour, handmade press kits were distributed to key influencers instead of a media buy. The result: more than 30,000 passports requested and distributed within 7 months and secured funding for the following year.
