The National Cowboy & Western Heritage Museum needed a brochure for their newly created “planned-giving” initiative, Legends. They were interested in a high-end design that spoke to the Cowboy and Western Heritage lifestyles but also would appeal to their current and potential donors. Our team listened and added to the vision and created the perfect balance by recreating design motifs that represent a mixture of American cultures across hundreds of years. This timeless “leave behind” encouraged participation in the Legends program, but could also be added to any desk, coffee table or bookshelf as a showpiece for the museum.