Visit Oklahoma City embraced new, powerful messaging with its “Modern Frontier” tagline in 2020. Since then, Jordan has been their agency of record and creator of the dynamic look of “The Modern Frontier” using bold, vibrant colors. We were tasked with bringing this tagline to life by showcasing how OKC uniquely marries an intense valuation of tradition to a deep desire for change and innovation. We accomplish this charge day in and day out by sharing resonating messaging, design, and artistry through broadcast television campaigns, print ads, digital buys, Out-of-Home, special installations, convention materials and more.