And their smiles, their laughter, their imaginations and their hope. Feed the Children wanted a creative strategy centered on a commercial and partner videos to garner more brand awareness about the overall organization and the impact they’re making in children’s lives.
What did we do? We created an iconic commercial that impacted the hearts of hundreds of thousands of Oklahomans. Awarded a Silver Telly, the commercial is a testament to why working so hard for a cause you care about is always worth it.
We wrote a poem about feeding children, not just with food, but by feeding into their souls, dreams and imaginations. Our poem translated into a feel good and inspiring commercial about Feed the Children and their vision for better lives.