Artificial Intelligence and Social Media Marketing
Take a moment to read about how digital marketers are beginning to rely on AI, and how it will change how you interact with your social media connections.
Out of Office: Randy
Name: Randy Bradley Work Anniversary: 09/01/00 Job Title: VP/ Creative Director Fun Fact: In high school, I ran track, won state multiple times and got a college scholarship to do the same. My best event...
Out of Office: Tammy
Name: Tammy Monden Job Title: Media Director Work Anniversary: 12/09/91 Fun fact: I’m a tomboy at heart. I’d rather work in the yard than clean the house. Favorite thing about working at Jordan: Definitely the...
Insta Novels – Bringing Literary Classics to Life for the Modern Age
If you’re like me, you love to read. Reading is an escape, an opportunity to visit another place, another time, and get lost with a character – some new, some old. What if classic novels...
Making Empathy Central to Your Company Culture
There’s an old song by Clint Black, “Put Yourself in My Shoes,” that effectively describes empathy- the ability to recognize and actively relate to another’s experiences. While the song may be old and forgotten by...
Social Media Data: Trends for 2019
Social marketing is important – it makes an impact and produces results. And being halfway through 2019 (how is that possible?!) got us thinking about what’s working, growing and trending in the ever-changing landscape. In...
When Brands Advocate Social Causes, Authenticity is Key
What do you stand for? What charities do you support? Customers both loyal and potential are wanting to know. As a consumer, I spend money on brands that are vocal on social issues. These brands...
Lessons from How Kids Search
Children are our future, so to understand the future, we need to understand children. Google is the number one place to go to understand search trends. They collected search habits from children 7-11 years old,...
The Ultimate Guide to Emotional Marketing
How often does emotion drive you to buy something? It probably happens more often than you realize. Out of 1,400 successful advertising campaigns, those with purely emotional content performed about twice as well (31% vs....
The Future of B2B Marketing
With so many channels of communication, B2B marketing is always evolving. It’s important to understand how other businesses want to receive communication before you can build your messaging and drive sales. Read More